Title Details

Bill McFarlan’s career has been at the forefront of the British media for over 25 years, starting with local newspapers and culminating in anchoring BBC and Sky Sports productions. He has presented many prestigious programmes, including World's Strongest Man and Breakfast News. From 1989, in addition to his broadcasting duties, Bill has run one of Britain's most successful media consultancies, The Broadcasting Business, where he has conducted more than 1,000 training courses in presentation skills and radio and TV interview skills. He has fronted courses across Britain, France, Spain, the United States, Africa and the Caribbean, all aimed at building confidence and competence in communication skills.

Bill lives in Glasgow with his wife and three children. In his spare time he is a keen golfer and squash player.

The Broadcasting Business can be contacted at www.broadcastingbusiness.co.uk

or Tel: 0141 637 9090 Fax: 0141 637 8282

World’s Top Ten Pink Elephants.

Introduction.

SECTION ONE: Dump the Baggage and Create Clarity.

Drop the Pink Elephant.Every Picture Tells a Story.Keep it Simple, Stupid.

SECTION TWO: Be Principled in What You Say.

Staying on the Louisiana Highway.Sorry Seems to be the Hardest Word.Tell the Unpalatable Truth Rather then the "White Lie".Thank You and Well Done.Who Looks Stupid When You Criticise in Public?Avoid Sarcasm – or Had You Managed to Work That Out for Yourself?

SECTION THREE: Positively Assert Yourself.

Flush Out the Watering Down Words.Talk Positively Abut Yourself.Yes, No and I Don’t Know.

SECTION FOUR: Think of the Audience.

It’s All Relative.E-mail and Text – Bullets or Boomerangs?The Queen’s English.Three Little Questions.

SECTION FIVE: Create Deeper Understanding.

Listen First to Understand.Pay Attention to the Percentages – 55, 38 and 7.Powerful Words.Think, then Talk, then Act.Now Tell the World.

"…If this book has a weakness, it is that so much of it is merely common sense…" (Glasgow Herald, 5 March 2003)

"…certainly an entertaining read set in an attractive format but it is much more than that…I thoroughly recommend Bill’s book…" (Genesis New Beginnings)

'This is a fascinating must-read.' (Glasgow Evening Times, 5 April 2003)

"..Even if you normally steer clear of self-help books, do try the very funny and perceptive Drop The Pink Elephant…" (Caledonian, May 2003)

"…enormously pleasurable to read and the words of wisdom sink in almost without a murmur…a very good book…" (City to Cities, May/June 2003)

"..it tackles every aspect of personal communication in a crisp, entertaining style…" (Plain English Magazine, 30 July 2003)

8th top business book 2003 (Supply Management, 21 August 2003)

"…What a great book…no hesitation in recommending this book…" (Marketing, 6 November 2003)