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Business Expert Press is dedicated to developing collections of complementary titles within specific business disciplines and across topics of interest. A collection editor or editors who actively chart the strategic direction of the collection and seek out new authors and new topics lead each collection. The collection editors work with new authors to focus the work in a concise and applied direction to deliver immediately actionable concepts for advanced business students and executive education. MARKETING AND MANAGEMENT MARKETING RESEARCH Naresh Malhotra - Georgia Tech HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL BEHAVIOR Jean Phillips - Rutgers University Stan Gully - Rutgers University ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT Scott Shane - Case Western University PUBLIC RELATIONS Donald Wright - Boston University Don Stacks - Miami MARKETING COMMUNICATIONS AND SOCIAL MEDIA Geraldine Rosa Henderson - University of Texas at Austin MARKETING STRATEGY Naresh Malhotra - Georgia Tech SELLING AND SALES FORCE MANAGEMENT Buddy LaForge - University of Louisville Thomas Ingram - Colorado State University CONSUMER BEHAVIOR Naresh Malhotra - Georgia Tech STRATEGIC MANAGEMENT William Q. Judge - Old Dominion University CORPORATE COMMUNICATION Debbie DuFrene - Stephen F. Austin State University FINANCE, ECONOMICS, ACCOUNTING AND QUANTITATIVE APPROACHES TO DECISION MAKING INFORMATION SYSTEMS Daniel Power - University of Northern Iowa and DSSResources.com FINANCIAL ACCOUNTING AND AUDITING Scott Showalter - NC State University Jan Williams - University of Tennessee MANAGERIAL ACCOUNTING Kenneth A. Merchant - University of Southern California FINANCE AND FINANCIAL MANAGEMENT John Doukas - Old Dominion University QUANTITATIVE APPROACHES TO DECISION MAKING Donald N. Stengel - California State University, Fresno ECONOMICS Philip Romero - The University of Oregon Jeffrey A. Edwards - North Carolina A&T State University SUPPLY AND OPERATIONS MANAGEMENT M. Johnny Rungtusanatham - The Ohio State University BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY Mary C. Gentile, PhD - Babson College CORPORATE GOVERNANCE William Q. Judge - Old Dominion University Kenneth A. Merchant - University of Southern California SERVICE SYSTEMS AND INNOVATIONS IN BUSINESS AND SOCIETY Jim Spohrer - IBM Haluk Demirkan - Arizona State University INDUSTRY PROFILES Donald N. Stengel - California State University, Fresno INTERNATIONAL BUSINESS Tamer Cavusgil - Georgia State Michael Czinkota - Georgetown Gary Knight - Florida State University ENVIRONMENTAL AND SOCIAL SUSTAINABILITY FOR BUSINESS ADVANTAGE Chris Laszlo - Case Weatherhead School of Management Robert Sroufe - Duquesne University PRINCIPLES OF RESPONSIBLE MANAGEMENT EDUCATION (PRME) Oliver Laasch - Monterrey Institute of Technology HEALTH CARE MANAGEMENT David Dilts - Oregon Health & Science University (OHSU) BCERC COLLECTION (BABSON COLLEGE ENTREPRENEURSHIP RESEARCH CONFERENCE) Andrew "Zach" Zacharakis - Babson College