Dig Your Heels In
Interested in buying rights? Click here to make an offer

Rights Contact Login For More Details

More About This Title Dig Your Heels In


Women can't allow a biased, male-dominated corporate culture to force them out of a company they've chosen to work for. Dig Your Heels In is a playbook that empowers women to win at the corporate achievement game and be catalysts for positive change.

Joan Kuhl helps women create a clear vision of what their career path should be and make a convincing business case for equity to their managers and senior leadership. You'll learn strategies for overcoming sexist cultural attitudes about gender and leadership, as well as for dealing with self-limiting behaviors like Imposter's Syndrome (the feeling you're never good enough despite a track record of success) and the Myth of Meritocracy (the idea that just doing good work is the way to advance). Because relationships are absolutely crucial, Kuhl describes how to build support networks before you even need them and explains how to get actionable feedback that will help you get to the next level—the kind women rarely are afforded.

Case studies, practical exercises, and inspiring stories from Kuhl's work with clients at companies such as Eli Lilly, Goldman Sachs, U.S. Soccer, BlackRock, Delta Airlines, and more make this a truly comprehensive guide. It's an indispensable resource for women seeking to build the confidence and conviction to secure the seat at the table they've earned and create a welcoming workplace for everyone.


Joan Kuhl is the Founder of Why Millennials Matter and a champion for girls and women in leadership. She is an international speaker and a consultant on talent management, career, communication and leadership trends. After 14 years in the pharmaceutical industry and building her thought leadership as a campus speaker, mentor and coach, Joan launched Why Millennials Matter, a training, research and consulting company that focuses on raising awareness about the value of investing in the early career workforce and cultivating the loyalty of Millennials as consumers. Her international speaking engagements and consulting have impacted leaders from over 60 countries with clients such as Goldman Sachs, Eli Lilly, Johnson & Johnson, Discovery Communications, FINRA, Novo Nordisk, Viacom, the NY Mets and Columbia Business School. She has launched and worked with over a dozen corporate women’s networks and young professional, intergenerational employee resource groups. Her expertise has been featured in the NY Times, Harvard Business Review, CNBC and Success Magazine. Joan is a #SheBelieves Champion for the U.S. Soccer Organization, a Contributor to [email protected] and has served as a board member for the Frances Hesselbein Leadership Institute, named after the former CEO of the Girls Scouts of the USA. She has a long history of serving on boards of organizations that serve girls such as Girls Hope of Pittsburgh, Step Up for Women’s Junior Board and currently with Girls Inc. of New York City.