Women Who Launch
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Finalist Pacific Book Awards 2018! ─ Empowering stories of game-changing women

Dorothy Parker observed, “It’s a man’s world;” the lady entrepreneurs and game-changers profiled in Women Who Launch would beg to differ. Unlike the matrons of the 1950s-the women who lunched-these kick-ass females left their DNA in the annals of time.

A history of women in business and beyond: Julia Ward-Howe showed what’s good for the goose is good for the gander when she created the Girl Scouts of America. Sara Joseph Hale-authoress of Mary had a Little Lamb- convinced Lincoln to launch a national day of thanks while Anna Jarvis persuaded President Wilson to initiate a day in tribute of mothers. Estee Lauder revolutionized the cosmetics industry. The tradition of these Mothers of Invention continued when, compliments of knitter Krista Suh, the heads of millions were adorned with pink, pussy-cat ears in the largest women's march in history. These women who launched prove-in the words of Rosie the Riveter, “We can do it!”

Biographies of women creators, innovators, and leaders: Women Who Launch is filled with inspiring true stories of women activists, artists, entrepreneurs who launched some of the most famous companies, brands, and organizations today and changed the world. It is at once a collection of biographies and a testament of female empowerment.

Readers will find:

  • The stories behind renowned companies, brands, and organizations and the diverse women who launched them.
  • empowering quotes from strong women and those who refused to be kept down.
  • motivation to all women who want to succeed in their careers, launch companies, and change the world.

Find motivation in your career and life with the amazing history of women entrepreneurship, activism, and leadership.


Marlene Wagman-Geller received her B.A. from York University and her teaching credentials from the University of Toronto and San Diego State University. Currently she teaches high school English in National City, California. Reviews from her first three books (Penguin/Perigree) have appeared in the New York Times and the Associated Press article was picked up in dozens of newspapers such as the Denver Post, the Huffington Post, and the San Diego Tribune.



1. Julia Ward Howe (1861) launched the Battle Hymn of the Repulic

2. Sarah Josepha Hale (1903) launched Thanksgiving

3. Emma Lazarus (1903) launched the Statue of Liberty as an Immigration Icon

4. Coco Channel (1883) launched the House of Channel

5. Helena Rubinstein (1903) launched Helena Rubinstein Cosmetics

6. Elizabeth Magie (1904) launched Monopoly

7. Juliette Gordon Low (1912) launched the Girl Scouts

8. Anna Jarvis (1914) launched Mother’s Day

9. Caresse Cosby (1914) launched the modern bra

10. Margaret Sanger (1916) lunched Planned Parenthood

11. Rosie Monroe (1943) launched poster Rosie the Riveter

12. Esther Lauder (1945) launched Estee Lauder

13. Lillian Vernon (1951) launched Lillian Vernon

14. The Landers (1955-1956) launched Dear Abby and Dear Anne Advice Column

15. Ruth Handler (1959) launched Barbie Doll

16. Rachel Carson (1962) launched the Environmental Movement

17. Mahalia Jackson (1963) launched I Ave a Dream Speech

18. Norma McCorvey (1973) launched Supreme Court Ruling

19. Jenny Craig (1983) launched Jenny Craig

20. Sara Blakely (200) lunched Spanx

21. Arianna Huffington (2005) launched Huffington Post

22. Krista Suh (2017) The Pussyhat Project


"These soaring stories will inspire you to live your dreams!"
- Becca Anderson, author of The Book of Awesome Women

"Find motivation in your career and life with the amazing history of women entrepreneurship, activism, and leadership." -Stylish Southern Mama"This collection of inspirational stories and biographies of game-changing women is a testimony to women empowerment in the world." - Lion of Africa, African Women Entrepreneurs Collective

“Women Who Launch” is filled with inspiring true stories of women activists, artists and entrepreneurs who
launched some of the most famous companies, brands and organizations." - MoreforMoms.com

"'Women Who Launch” profiles the women who created the Girl Scouts, Mother's Day, Thanksgiving, SPANX, the Women’s March and much more." - KPBS NPR Radio

"Women Who Launch brings us stories of renowned companies, brands, organizations, and the women that brought them to life. With this book, Marlene hopes to motivate men and women alike to achieve their success through anecdotes and brief history lessons, and the inspiration she has is unmatched." - One Click Lindsey

"If you want to school yourself on the leaders who have paved the path to success, then this is the beach book for you. The novel is filled with effervescent stories about a diverse group of female artists, entrepreneurs, and activists who not only fought for women’s rights and equality but are the names behind many of our favorite organizations, brands, and companies throughout history. Well researched and engaging, every page gives the motivation to kill it in your career just like these ladies. Standout Quote: “In sharp juxtaposition there were intrepid women who launched rather than lunched-instead of waiting for a glass slipper, they shattered glass ceilings" - Swaay