Are you a Tiger, a Cat or Dinosaur?
An illustration of how competitiveness has changed the world and our lives by a professor who has pioneered research in this field.

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More About This Title Are you a Tiger, a Cat or Dinosaur?

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An illustration of how competitiveness has changed the world and our lives by a professor who has pioneered research in this field.

30 years ago, the term of competitiveness was virtually unknown. Today, it has become viral and competitiveness gets over 30 million results in Google. It is a topic that has captured the world, like social networks, sustainable development or climate change. Politicians, businessmen, and media constantly refer to it.

This new concept encompasses several original ideas that help to better understand how nations, companies, and people strive for prosperity. It connects several fields of knowledge such as economics, history, social sciences, and value systems.

The goal of this book is thus to move beyond academic analysis and illustrate the day-to-day realities of competitiveness. It features 100 questions answered in two pages each. Some deal with competitiveness (Is boring competitive?), while others deal with leadership (Is failure the price of success?), society (Do we work too much?) and the world around us (What are things worth?). Finally, some are more personal (Are you irreplaceable?).

The style avoids technical terms. Economics need not be complicated or boring to be relevant.

The answers stress the impact of competitiveness on our daily lives. Why is it such a priority for nations and companies? What is the impact on society and people? How does it influence my professional and personal life? What can I do about it?

English

Stephane Garelli is a world authority in World Competitiveness, having pioneered this new field of economics. He is Emeritus Professor of World Competitiveness both at IMD business school and the University of Lausanne and the founder of the World Competitiveness Center.
Formerly managing director of the World Economic Forum and the Davos Annual Meetings, he was also Chairman of the board of the FF Sandoz Financial and Banking Holding and a member of the Constitutional Assembly of his local state in Switzerland.
He is currently also Chairman of the Board of the Swiss Newspaper Le Temps and a member of the International Olympic Commission on Sustainability and Legacy.
He is the author of numerous publications on competitiveness and global business. He is well-known for his series of World Competitiveness Yearbooks that highlights and rank the competitiveness of nations. He formerly published his best-selling book "Top Class Competitors - How Nations, Firms, and Individuals Succeed in the New World of Competitiveness" with Wiley.
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