Fundamentals of Global Strategy
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More About This Title Fundamentals of Global Strategy


The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.


Claremont, CA; Masatoshi Ito Professor of Management Peter F. Drucker and Masatoshi Ito Graduate School of Management; Claremont Graduate University