Lord Sugar

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As the government's enterprise tsar, Alan Sugar is now Lord Sugar, roaming the corridors of power. His is a very British success story: Sugar grew up in an East End council flat and boiled beet roots for the local green grocer. As he built his business empire, he became Sir Alan Sugar—an entrepreneurial icon, fixture on the Sunday Times "Rich List" and television star on the much-loved BBC show The Apprentice. How did this remarkable man go from selling car aerials out of the back of a second-hand van to cruising into Downing Street in his chauffeur-driven Bentley? Brimming with piercing insight and entertaining anecdotes, this brand new biography reveals the secrets that took him to the top and shows how you can learn from his soaring career. It identifies and analyzes the Great British values that made Lord Sugar one of the country's wealthiest men including courage, honesty, hard-work, and fair play. Never afraid to tear up the rule-book he has an unconventional and eccentric streak. In his personal life too, Lord Sugar displays the best of British characteristics, always remaining a loyal family man. He is also enormously generous, supporting numerous charitable, and cultural ventures.


Charlie Burden is the author of a number of books including Sunday Times bestseller Sir Alan Sugar: The Biography. He writes for numerous newspapers and magazines including the Daily Telegraph, GQ, Time Out, and the Times.