Bulls, Birdies, Bogeys & Bears

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More About This Title Bulls, Birdies, Bogeys & Bears

English

An entertaining and surprising exploration of the incredibly close interrelationship between golf and investment markets, throughout history and today Providing a totally unique perspective on both golf and investing, this book highlights how stock markets have forecast, with an uncanny accuracy, events such as the Ryder Cup and the fortunes of one nation's golfers over another. Using the golf/investment relationship the author also explains the ebb and flow, or narrowing and widening, of the "gender gap" in golf, and highlights the incredible parallels between the Global Financial Crisis (GFC) and the rise, fall, and reemergence of Tiger Woods. This book not only explores and illustrates a number of the manifestations of this incredibly close relationship but goes further and suggests why it exists and what the root cause may be, and provides a framework for prediction. This is essential reading for anyone involved in the investment world with even a passing interest in golf, as it is for all golfers with an interest in investment.

English

Kevin Armstrong is the former chairman of the ANZ Group's Regional Investment Committee and chief investment officer for their private bank with responsibility for, or oversight of, the investment strategies employed on more than eight billion dollars of assets. He spent 16 years with Merrill Lynch where he was responsible for the firm's U.S. institutional equity sales business throughout Europe.

English

"Kevin Armstrong links golf's popularity, the ebb and flow of sponsorship money, and even clues to the likely winner of golf tournaments. Applying the theory of socionomics, Armstrong presents the case that social mood change is golf's true driver." —Robert R. Prechter Jr., author, Conquer the Crash"This book takes the link between investing and golf to new heights and contains a raft of unique data and insights. It will leave the reader with no doubt that the wise investor keeps an eye on the golf market." —Thomas Joyce, chief executive, Knight Capital
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