The Art of Persuasion
× Information !
Rights Contact Login For More Details
- Independent Publishers Group
More About This Title The Art of Persuasion
This invaluable book explains why good communication is so critical, and reveals the secrets of honing your skills to ensure your goals are realized. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.
Juliet Erickson is a freelance communication coach to senior executives and politicians around the world and a business mentor to young entrepreneurs. She was a founding partner at Rogen International, one of the world's most successful communication consultancies.
"We all know what we want, and this book will help us get it with a smile." You magazine"A How to Win Friends and Influence People for the communications age." Independent on Sunday