Try It! Buy It!

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This is a colorful collection of more than 200 classic advertisements, drawn from the British Library's rich collection of vintage ephemera. It includes colorful, amusing, and sometimes bizarre advertising from the late 19th and early 20th centuries. This book reproduces for the first time dozens of adverts that were printed in fashion magazines and newspapers, or appeared as posters and trade cards. It offers a unique pictorial introduction to the history of print culture in Britain, and shows the deep roots of consumerism as well as the surprisingly familiar ways—catchy slogans, strong typography, and bright colors—in which advertisers have always fought for our attention.This illustrative sourcebook will inspire and entertain graphic designers, typographers, and anyone with an interest in Victorian and 20th-century print culture.


British Library Publishing produces fascinating and beautiful books across a wide range of subjects related to the Library’s uniquely rich collections, including maps, medieval manuscripts, literary history, graphic design and typography, the history of books, and cultural history.