THE RIGHT-BRAIN BUSINESS PLAN
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More About This Title THE RIGHT-BRAIN BUSINESS PLAN
English
Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is showing creative types how to use — rather than stifle — the imagination and intuition that make them creative in the first place. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee’s wonderfully original approach.
Chinese (Traditional)
美國心理學家霍華•克萊貝爾幾年前曾做過一項調查發現，現代都市人在壓力之下，絕大多數人已習慣利用左腦去看待問題和思考，這樣的結果會使人感受輕鬆愉快的能力下降。而人類的右腦掌管想像力、創造力與問題解決能力，屬於靈感的、直覺的、音樂的、藝術等可以產生美感和喜悅感的大腦。
一起來善用右腦，將充滿熱情的想法轉化為可營利的企業。
你夢想過靠著自己所愛謀生，結果卻發現在具體落實企業計劃的過程很像將方頭木樁塞進圓洞般格格不入?本書作者Jennifer Lee十分明白將夢想朝企業化推進的感覺，也知道如何獲得成功。關鍵在於不要扼殺，而是妥善使用直覺與創意。透過手繪彩色工作表與兼顧玩心與實用step-by-step的解說，將原本枯索繁重的工作化為樂趣，協助讀者確認自己的願景，並具體化為資金、行銷、與強其策略的實行計畫。
透過本書，讀者將發現如何
－發展兼顧樂趣與天賦的財務計畫。
－選擇合適的協助，已完成工作
－釐清自己的商業價值及目標
－繪製自己的商業藍圖
－了解自己的競爭力及與眾不同的地方
－確立自己的客群，並針對他們制定行銷企劃
－制定具體行動步驟，以實現右腦商業計劃
一起來善用右腦，將充滿熱情的想法轉化為可營利的企業。
你夢想過靠著自己所愛謀生，結果卻發現在具體落實企業計劃的過程很像將方頭木樁塞進圓洞般格格不入?本書作者Jennifer Lee十分明白將夢想朝企業化推進的感覺，也知道如何獲得成功。關鍵在於不要扼殺，而是妥善使用直覺與創意。透過手繪彩色工作表與兼顧玩心與實用step-by-step的解說，將原本枯索繁重的工作化為樂趣，協助讀者確認自己的願景，並具體化為資金、行銷、與強其策略的實行計畫。
透過本書，讀者將發現如何
－發展兼顧樂趣與天賦的財務計畫。
－選擇合適的協助，已完成工作
－釐清自己的商業價值及目標
－繪製自己的商業藍圖
－了解自己的競爭力及與眾不同的地方
－確立自己的客群，並針對他們制定行銷企劃
－制定具體行動步驟，以實現右腦商業計劃
English
Jennifer Lee
Right-brain entrepreneur Jennifer Lee is a certified coach, writer, artist, yogini, and the founder of Artizen Coaching. Before pursuing her own passions full-time, she consulted for ten years for companies such as Gap Inc., Accenture, Sony, and HP, helping leaders and organizations manage change. As a director of executive development for Gap Inc., she led onboarding and coaching programs for those at the level of vice president and up. She grew her private coaching business in her spare time, and in 2006 Jennifer made the leap from corporate America to entrepreneurship after realizing she needed to stop living her own dream on the side.
Now she is on a mission to empower people to awaken their innate creativity and make a living doing what they love. When she's not coaching, writing, or leading groups, she's either painting up a storm, reading in her hammock, practicing yoga, making arts and crafts, or indulging in a midday nap (one of the fabulous perks of being self-employed).
Jennifer holds a bachelor's degree in communication studies from UCLA and a master's degree in communication management from USC. She lives in the San Francisco Bay Area with her creative, rather left-brain husband and their adorable beagle mix.
For creative inspiration and more information on Jennifer's coaching, workshops, e-courses, and innovative products, visit Artizencoaching.com and Rightbrainbusinessplan.com.
Right-brain entrepreneur Jennifer Lee is a certified coach, writer, artist, yogini, and the founder of Artizen Coaching. Before pursuing her own passions full-time, she consulted for ten years for companies such as Gap Inc., Accenture, Sony, and HP, helping leaders and organizations manage change. As a director of executive development for Gap Inc., she led onboarding and coaching programs for those at the level of vice president and up. She grew her private coaching business in her spare time, and in 2006 Jennifer made the leap from corporate America to entrepreneurship after realizing she needed to stop living her own dream on the side.
Now she is on a mission to empower people to awaken their innate creativity and make a living doing what they love. When she's not coaching, writing, or leading groups, she's either painting up a storm, reading in her hammock, practicing yoga, making arts and crafts, or indulging in a midday nap (one of the fabulous perks of being self-employed).
Jennifer holds a bachelor's degree in communication studies from UCLA and a master's degree in communication management from USC. She lives in the San Francisco Bay Area with her creative, rather left-brain husband and their adorable beagle mix.
For creative inspiration and more information on Jennifer's coaching, workshops, e-courses, and innovative products, visit Artizencoaching.com and Rightbrainbusinessplan.com.
Chinese (Traditional)
Jennifer Lee
UCLA傳播研究學士，USC傳播管理碩士學位。
右腦企業家，專業教練、作者、藝術家、瑜珈導師及藝術公民教練中心的創始人。在全心投入鍾愛的事業前，她曾經擔任Gap Inc， Accenture，Sony及HP等企業的顧問長達10年的時間，幫助領導階層管理變局。作為Gap Inc的發展執行總裁，她負責副總裁以上的職員之就任與訓練課程。2006年離開工作崗位，追尋夢想。
目前她的使命是啟發人們內在的創意，並靠著自我的喜好與夢想營生。不工作的時候，珍妮佛從事繪畫，躺在吊床上閱讀，練習瑜珈，做手工藝，當然也會偷閒睡個午覺(
UCLA傳播研究學士，USC傳播管理碩士學位。
右腦企業家，專業教練、作者、藝術家、瑜珈導師及藝術公民教練中心的創始人。在全心投入鍾愛的事業前，她曾經擔任Gap Inc， Accenture，Sony及HP等企業的顧問長達10年的時間，幫助領導階層管理變局。作為Gap Inc的發展執行總裁，她負責副總裁以上的職員之就任與訓練課程。2006年離開工作崗位，追尋夢想。
目前她的使命是啟發人們內在的創意，並靠著自我的喜好與夢想營生。不工作的時候，珍妮佛從事繪畫，躺在吊床上閱讀，練習瑜珈，做手工藝，當然也會偷閒睡個午覺(
English
“If you think of business planning as boring, well, you haven’t read this book yet. This is not business as usual....Jump right in!”
— from the foreword by Chris Guillebeau, author of The Art of Non-Conformity
“Who says you can’t rock Wall Street and wear purple at the same time? Jennifer Lee opens the door for artists, healers, and brilliant souls to take their passion into the marketplace.”
— Tama J. Kieves, bestselling author of This Time I Dance!
“This is one of those rare books I cannot wait to mark up, get paint on, and really use....If you yearn to do your own thing but believe you can’t...stop that voice in your head right now and listen to Jennifer Lee’s funky, delightful, seasoned help instead.”
— Jennifer Louden, author of The Life Organizer
“Move over, spreadsheets — this is business planning for the rest of us.”
— Andrea J. Lee, CEO of The Wealthy Thought Leader
— from the foreword by Chris Guillebeau, author of The Art of Non-Conformity
“Who says you can’t rock Wall Street and wear purple at the same time? Jennifer Lee opens the door for artists, healers, and brilliant souls to take their passion into the marketplace.”
— Tama J. Kieves, bestselling author of This Time I Dance!
“This is one of those rare books I cannot wait to mark up, get paint on, and really use....If you yearn to do your own thing but believe you can’t...stop that voice in your head right now and listen to Jennifer Lee’s funky, delightful, seasoned help instead.”
— Jennifer Louden, author of The Life Organizer
“Move over, spreadsheets — this is business planning for the rest of us.”
— Andrea J. Lee, CEO of The Wealthy Thought Leader
