The 3 Simple Rules of Investing
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More About This Title The 3 Simple Rules of Investing


What if the most effective investment portfolio was also the easiest to manage and the least expensive? As the authors of this clear, practical, and enlightening book—part financial guide, part exposé—prove, there are just three simple rules you need to follow and only a few, very inexpensive investment products that are necessary for an ideal portfolio. The authors deftly bust investing’s myths—what they call investing's Seven Deadly Temptations—and dispense with all that complicated, confusing, and self-serving advice of the Wall Street wolves. By embracing commonsense solutions and rejecting investments that seem enticing but are overpriced, needlessly complex and risky, you'll put not only yourself in a stronger position, but the entire economy as well.


Michael Edesess is a founding partner and the chief investment officer of Fair Advisors LLC and author of The Big Investment Lie.


“This may be the clearest and most valuable guide yet written to successful investment. It immunizes you to the parasitic financial-services industry's offers that you can’t understand and it can’t fulfill. If you read only one investment guide in your life, make it this one—elegantly boiled down to the essence of what makes sense and makes money.”

—Amory B. Lovins, Chief Scientist and Co-Founder Rocky Mountain Institute

“Edesess has done it again. As the individual investor's best friend, he takes the whole financial advice industry to task.  What's the secret sauce?  Keep your strategies simple.”

—Vanessa Drucker, financial journalist, former Wall Street attorney and writer of popular business fiction

“Put your skepticism aside.  Investing properly to achieve your financial goals can be accomplished by following the three simple rules contained in this book.”

—Bob Huebscher, CEO, Advisor Perspectives

“This is the book that investors have needed for a long time. It empowers readers to take control of their financial lives and to tune out the propaganda from the investment industry. It becomes easy for investors to do the right things for themselves once they get rid of all the noise, and follow the "Simple" approach that the book recommends.”

—Joseph Tomlinson, actuary and financial planner

"In the world of high finance and investment, in which the top .01% and the wannabes who work for them are out to make lots more money with your money, without giving a hoot about your interests, this is one of the few books that we non-experts on such matters can trust to get us started."

—Bill Domhoff, a professor emeritus of sociology at the University of California at Santa Cruz

“This very practical book by four expert insiders cuts through all the nonsense and reduces successful investing to a few common-sense principles. It can help you and everybody else, except perhaps, the huge financial industry that generates lavish profits by misleading millions of investors.”

—Richard C. J. Somerville, Ph. D. Professor Emeritus and Research Professor at Scripps Institution of Oceanography at the University of California, San Diego