News

Weighing the Consequences

Apr 13, 2012

The government views its settlement with, and continuing litigation against, publishers and Apple over e-book pricing as a great victory for consumers. The overwhelming reaction in the book industry, however, is one of bewilderment, with many members believing that the government has no sense of how the book business really works or what the impact its actions will have long term. ...

Gooseberry Patch Freshens Up

Apr 13, 2012

Gooseberry Patch, originally founded in 1984 as a mail-order catalogue company selling old-fashioned, country-style products, began publishing cookbooks in 1992, but the Delaware, Ohio, company almost didn’t make it through the Great Recession. “Gooseberry Patch ran headlong into the economic downturn,” Brad Dunnington, the company’s CEO since December 2009, told PW. “That, in combination with the banking crisis, was a perfect storm.” Sales that had reached a high of $18 million–$2...

How to Give Away 500,000 Books

Apr 13, 2012

When looking at an effort with the scale of World Book Night U.S.—half a million books will be given away to strangers across all 50 states on April 23—it’s helpful to consider some numbers: 25,000 “givers” have volunteered to give away their allotment of books to people, many of whom they’ve never met, in their communities (5,800 towns and cities will participate); 2,200 bookstores and libraries will serve as central hubs, where givers are picking up the books; and 750 of those book...

NYU Students Stepped Up Early

Apr 13, 2012

When World Book Night organizers expanded the book-giving event from the U.K. to the U.S. for 2012 they knew that generating buzz—and understanding—about a program with the goal of giving away 500,000 copies of 30 titles on a single day would be a challenge, given the limited budget available. So when the newly appointed WBN US executive director Carl Lennertz was approached by Andrea Chambers, director of NYU’s Center for Publishing, and offered the help of NYU’s masters in publishing s...

Rebranding at Harvard Pays Off

Apr 13, 2012

In July 2011, when Harvard Business School changed the name of its book publishing operation to Harvard Business Review Press to match its strongest brand, the Harvard Business Review magazine, it wasn’t clear what kind of impact it might have....


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