This second edition of Roy Osing’s book has been selected by Soundview Executive Book Summaries as one of the top business books in the U.S. Drawing on his distinguished career as a business executive, consultant, entrepreneur and leader in the telecommunications industry, Roy Osing gives you the real deal: performance enhancement and survival ideas based on solid and proven business principles that have been successfully implemented in the real world. He focuses on strategies he has personally developed and executed — things you can do today. Strategies that work.

A leading senior executive in the Canadian telecommunications industry and a widely recognized business consultant and educator, Roy’s career spans over three decades of singular achievements. As president of TELUS Advanced Communications, he successfully positioned the company as a global leader in 21st century telecommunications and is currently president and CFO of the consulting firm, Brilliance for Business. He conducts workshops that help businesses position themselves to be different. Please visit his website: www.bedifferentorbedead.com.