Treat the employee as #1 and the customer as #2 and you will get customers for life. It goes against all you were taught in business school … and many of the books you’ve read … and it’s the key to turning customers into loyal customers. Not only will they faithfully return to you, they’ll become brand ambassadors who spread the word about your products and services far and wide. Fresh Customer Service® proves that if you treat your employees with respect and kindness, if you motivate and equip them with the tools they need to do their job, and treat them like they’re #1, they, in turn, will unleash a passion to serve your customers like they have never been treated before. Your employees will offer a World-Class Customer Service Experience to everyone who enters your place of business. Implement the 6.5 Steps of Fresh Customer Service® in your organization and see how fully engaged, totally committed employees equal return customers who spend their money on your products and services again and again. Not only does this increase retention and sales—it means a bottom line that reflects sustained and profitable results.