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More About This Title Agile Innovation: The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity
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Praised by business leaders worldwide, Agile Innovation is the authoritative guide to survival and success in today's "innovate-or-die" business world. This revolutionary approach combines the best of Agile with the world's leading methods of Innovation to present a crisp, articulate, and proven system for developing the breakthrough capabilities every organization must master to thrive today and tomorrow.
You already know that effective innovation doesn't happen by accident—it is achieved by careful design. Agile Innovation addresses the three critical drivers of innovation success: accelerating the innovation process; reducing the risks inherent in innovation; and engaging your entire organization and your broader ecosystem in the innovation effort.
The key frameworks described here build on the proven success of Agile to provide a comprehensive and customizable Innovation Master Plan approach to sustained innovation improvement in the five critical performance areas: strategy, portfolio, process, culture and infrastructure.
Major topics include: the power of Agile in the innovation process, how to overcome innovation risk, the best tools to evoke engagement and collaboration, branding as an integral element of innovation, and the best leadership skills and practices that create the special environment that enables transformative growth. Readers will learn specifically how to create better ideas, develop them more efficiently, and work together more profitably and effectively to achieve breakthroughs.
The insights offered in this book are highlighted in 11 detailed case studies illustrating the world's best innovation practices at Wells Fargo, Nike, Volvo, Netflix, Southwest Airlines, NASA,The New York Times, and others, in dozens of specific business examples, in two dozen powerful and unique techniques and methods, and a full set of implementation guidelines to put these insights into practice.
Key Insights:
- Understand how to implement the many ways that innovation efforts can be accelerated to achieve even greater competitive advantage
- Learn to create a culture of innovation, greater engagement, and rich collaboration throughout your organization
- Discover how to reduce risk and accelerate learning
- Implement your own unique plan to enhance collaborative innovation, from leadership through operations
- Integrate key agility principles into your strategic planning decisions for sustained improvement
- Explore dramatic new approaches to open innovation that optimize large scale innovation
- Apply the latest and best technology tools to enhance innovation, reduce risk, and promote broad participation.
This is a must read book, a practical guide for fostering a culture of innovation, nurturing creativity, and efficiently developing the ideas that drive strategic growth.
And since innovation is not imitation, you know that copying the ideas and strategies of other successful organizations will not produce the desired outcomes. Hence, all leaders must develop their own way of innovating and nurture the right style of collaborating for their own organization. This book will guide you to find your own unique pathways to success.
Blaze your own trail to the high levels of innovativeness and organizational agility by learning from the expert guidance and practical, actionable advice offered throughout this important book.
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LANGDON MORRIS is Senior Partner of InnovationLabs, recognized as one of the leading innovation consulting firms worldwide. He is also a Senior Editor of The International Journal of Innovation Science and a Board Member of the International Association of Innovation Professionals.
MOSES MA is a Technology Innovator and Partner at NextGEN Ventures, an advanced technology venture incubator working on leading edge cloud, mobile, and web technologies. Praised by Time magazine and the New York Times, he also writes an acclaimed blog on the psychology of innovation.
PO CHI WU is Vice Chairman of Invotech Hong Kong, a catalyst for change, and Adjunct Professor at the Hong Kong University of Science & Technology, where he teaches innovation and entrepreneurship to new generations of Asian business leaders.
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ABOUT THIS BOOK xvii
Mastery of Innovation xviii
Why Don’t Large Firms Innovate? xix
Part I The Innovation Revolution 1
Chapter 1 Starting at Sprint Zero: A Better Way to Innovate 5
Wait, Is There . . . Resistance to Change? 8
The Secret Sauce of Innovation 10
Be Your Own Revolution 17
Chapter 2 Becoming Agile Rapidly and Painlessly 21
Individuals and Interactions 23
Working Innovations 25
New Habits 27
Customer Collaboration 27
Adapt or Die 30
The Challenge 31
Chapter 3 Transforming How We Work 34
Innovating Is Learning 36
Transforming Ideation 38
From Insight to Disruption 40
The World Is Changed 41
Transforming Execution: From Assumptions to Evidence 49
Transforming Time: From Meetings to Productivity 50
Transforming Organizations 52
Summary: Eight Organizational Principles 54
Chapter 4 Thriving in Change 59
Defining the Innovation Process 60
Change and Mind-set 62
A Framework for Transformation 66
The Innovation Master Plan 67
Part II Managing Innovation for Tomorrow 71
Chapter 5 Accelerating Success 73
The Need for Speed 73
The Scrum and the Sprint 75
The Agile Software Sprint 78
Innovation and Extreme Sports at Wells Fargo 80
Uncertainty 81
The Agile Innovation IdeaScrum 82
Social Workflow 89
The Research Cycle: Need Finding, Modeling,
Ideation, and Prototyping 92
Volvo + Apple + Symbio + Agile = Creating a New In-Car Interface in Record Time 101
The Agile Innovation Process 105
Chapter 6 Reducing Innovation Risk 115
A System for Innovation 116
Strategy for Agile Innovation 118
Four Types of Innovation 125
Innovation Portfolio Design 128
Portfolio Success Factors 139
Measure to Manage 140
Broader Innovation Portfolio Metrics 142
Automating Portfolio Management 144
Summary 148
Chapter 7 Engaging with Collaborative Teams 150
Transcending Limitations 150
What Is Innovation? 152
People Are the Core 153
The Virtuous Cycle: Key Elements of the
Innovation Culture 155
Promoting Comprehensive Transformation at Wells Fargo 165
Summary: Innovation Culture Metrics 169
Chapter 8 Building Agile Innovation as a Core Competence 171
Agile Coaching 172
Facilitating and Managing Collaboration 173
Removing Roadblocks 178
Orchestrating Team Rhythm 179
Innovation Is a Team Sport 181
Summary: Courage Is a Core Competence 184
Part III Leading the Revolution: From Plans to Actions 187
Innovate as If Your Life Depends on It 187
Chapter 9 Developing Agile Leadership 189
How Apollo 13 Was Able to Return to Earth 190
Is Failure an Option? 198
Leadership and Uncertainty 198
Don’t Settle 199
The Self-Actualized Innovator 200
Maslow’s Hierarchy of Needs 201
Self-Actualizing Organizations 203
Metavalues 204
Action Steps: It’s All about Leadership 206
What Is Your Passion? 207
Chapter 10 Cultivating Core Creativity 209
Seeing More Deeply 210
Multivisioning 216
Great Stories 219
Practice 220
From Fear to Flow 223
Chapter 11 Achieving an Iconic Brand 226
Branding and Totems 227
Overcoming Brand Blind Spots: A
Case Study 228
Brands and Archetypes 231
Storytelling 237
The Business PanoramaTM 239
Creating Your Icon 244
Chapter 12 Optimizing Your Infrastructure 246
Exploration and Production 247
Dealing with Uncertainty 248
The Virtual Infrastructure 249
Collaboration and Ideation 249
Workflow 250
Portfolio Management 250
Engagement 251
Connectability 252
Dashboards 252
Engagement in a Shared Mental Space 252
Facilitating Innovation 257
The Physical Workplace for Innovation 259
Summary 263
Chapter 13 Advancing Open Innovation 265
Engaging Smart People in Your Innovation Effort 265
Agile + Open = Ecosystem Innovation 269
Openness in Business Ecosystems 271
Technology-Enabled Openness 272
IdeaXML 273
The Next Generation Tool Set 279
The Promise of Intelligent Openness 281
Chapter 14 Traveling the Road to Revolution 284
10 (Easy) Steps 284
The Revolutionary Leader: What Kind of Revolutionary Are You? 288
The Power of Commitment 290
Chapter 15 Using Agile Strategy to Shape Your Organization’s Future 293
Acceleration 294
Agile Strategy: The Evolution of Innovation 296
Three Eras of Innovation Tools 298
Agile Strategy and the Acceleration of History 302
The Approaching Singularity 306
The Agile Economy 307
Our Conclusion: Agile Capitalism 308
Appendix A Critical Questions 315
Questions About You 315
Innovation as a Process 317
Corporate Culture and Management 318
Competition 320
Intellectual Property (IP) 320
Customers 321
Strategy and Leadership 321
Appendix B Resources for Your Revolution 324
The 12 Agile Principles Adapted for Innovation 324
The Eight Cs of Transformational Change 325
The Elevator Test Statement 326
Ideation Lenses and Perspectives for Multivisioning 327
The Business PanoramaTM 329
Appendix C Definitions 330
NOTES 343
ACKNOWLEDGMENTS 351
ABOUT THE AUTHORS 354
INDEX 357
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"In today’s world of always-accelerating global competition, organizations either innovate or die. And as the authors of this worthwhile book make clear, innovation in the Networked Age is a team sport. It’s no longer enough just to think differently. You have to think faster. You have to think more productively. And to do that, you need to think collaboratively. This book is filled with good advice on how to do just that. Read it, then share it with your co-workers!"—Reid Hoffman, cofounder/chairman of LinkedIn and coauthor of the #1 New York Times bestseller The Alliance: Managing Talent in the Networked Age
“No matter what business you are in, innovation is at the heart and soul of success in the Digital Age. This thought-provoking and inspirational book is a must read for anyone seeking to master the art and science of innovation and accelerated business development. Simply put, it's a map that will lead you and your organization to exponential breakthrough success in the new Digital Gold Rush.”—Jack Canfield, coauthor of The Power of Focus and The Success Principles: How to Get from Where You Are to Where You Want to Be
“Agile Innovation promises to profoundly transform businesses and institutions. By bridging the worlds of Agile and traditional corporate innovation, the authors have created a mash-up for business strategy that enables the transformation of self-organizing toward self-optimizing teams and offer a map for the journey to the development of self-actualizing organizations. This must-read book is a strategic imperative for anybody aiming to successfully deliver new products or services in a brutally competitive, digitally-accelerated business world."—Errol Arkilic, CEO of M34 Capital and co-creator of the Innovation Corps
“Innovation is not about new products or services. It is about speed. Agility. The old methods of innovation are slow and rarely involve those who matter most: front-line workers. This book absolutely changes the game and it will change the way you innovate. Don’t delay. Read it now!”—Stephen Shapiro, author of the bestselling Best Practices Are Stupid& 24/7 Innovation, and formerly Director, Accenture, Global Process Excellence Practice
“Innovation has been a hot topic in the worlds of business and academia for most of the last decade. Finally, a comprehensive book has been written about what specific skills and behaviors are need to narrow the gap for companies of all sizes to have innovation become a core driver of sustainable growth and positive financial impact. Today’s corporate leaders must build a culture of agile innovation and this book is the perfect manual for business today.” — Harry W. Kellogg, Vice Chairman, SVB Silicon Valley Bank
“Innovation is too often discussed in the abstract, almost as a spiritual totem. The authors of Agile Innovation de-mystify innovation, and lay out a thoughtful road map for readers to understand how to create innovative organizations. The methodology applies as well to large organizations as start ups and should be on the reading list of anyone who wants to prepare their companies for the rest of the 21st century.”—Gary Rieschel, Founder and Managing Director, Qiming Venture Partners
“Sustainable Innovation: the speed to innovate and the ability to foster a culture where constant creativity is the norm is becoming a critical function for organizations and individuals given the fast pace of today’s global business. Agile Innovation captures the essence of this domain in a succinct, informative and highly engaging manner.”—George Thomas, Partner and Director, IBM Corporation
“Agile Innovation is a rare and exceptional book. It has the potential to move the entire field forward, through the clarity of its writing and the importance of its message. If you are going to read any book on innovation this year, make it this one.”—Pascal Baudry, PhD, Founder, WDHB Consulting Group
"This is a very important book, and makes a strong case for a paradigm shift in the methodology of innovation, based on the Agile approach. This must read book is successful in practicing what it preaches – in not just preaching innovation but by demonstrating innovativeness – and deserves to be read carefully and digested thoroughly." —Jeff Sutherland, co-creator of Scrum and author of Scrum: The Art of Doing Twice the Work in Half the Time